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Intriguing characters are the hallmark of a good 2D animation video that will tell a story in a compelling manner. The characters in a 2D character explainer video animation can range in terms of detailing from anywhere from rudimentary stick figures to hyper-realistic drawings. Their prime importance lies in putting forth the real human value of the brand, product, or service. The audience should be able to identify with the character and thereby find themselves a part of the story. There need not be a long backstory to the 2D character to make it appear well crafted. What is essential is the accuracy with which the frustrations and needs of the audience are conveyed by the character. Simultaneously it must be made clear why and how your brand can offer solutions to the problems. 2D character explainer video animation is the most suitable if your message can be best conveyed by characters narrating the story. Some marketing professionals are skeptical about using 2D animation bec